Delivering a persuasive sales speech is not really as difficult as it seems once you have acquired the techniques to motivate your audience to buy.
People are attending an information presentation because they want to know about the product. You are there to sell your product.
Have you created an info product and now arrived at the stage where you need to do the hard work. Yes, that is right, the hard work. Marketing your product. Nothing sells unless you market it.
With that in mind, it is obvious that you are going to have to be able to deliver a persuasive sales speech and capture the attention of your audience.
How do you go about delivering an exceptional sales speech? The success of speaking is the 3 P’s: prepare, prepare, prepare!
<b>Confidence comes with knowledge. Knowledge is power.</b>
You hear this sort of comment during motivational sales speeches, and it is so true. If you are going to be doing sales speaking there is nothing like the knowledge of your product to give you the confidence to sound persuasive.
When giving a motivational sales speech the word F.E.A.R. means False Evidence Appearing Real. Can you visualise this? If there is something that we feel nervous about, we can soon turn ‘nervous’ into ‘fear’ with self talk. By doing the necessary preparation you should be able to more easily talk yourself into a state of confidence.
The first preparation is to know your sales speech topic, and with you being the creator that should not be at all difficult. With this knowledge you then need to create your sales speech outline.
Once you have done this, the next step is to write your speech with all the information necessary and add in examples and stories to highlight certain points that you are trying to emphasize.
When you are writing a speech for sales, you need to be able to awaken the desire in your audience so that they can see the benefit of owning your product. By creating the desire and showing the benefit, you will then create the need, hence the sale.
6 TIPS FOR A PERSUASIVE SALES SPEECH
1. A laughing audience is an audience that is relaxed and tuned in to the speaker. So when you are speech selling, insert humorous stories and one-liners into your content.
2. When you have your audience in your hand tell them 2 or 3 benefits of the product. People want solutions to their problems, and if you can tell them how their problem will be solved, explain the benefits they will get from the info product.
3. Tell them a story about why you wrote the book.
4. Give testimonials of others who have used the product and succeeded.
5. Tell them that it could be a great book for someone else, because they themselves may not want to own it.
6. Always give the audience a great discount.
Show the audience that you care about how much better it will be for them once their problems is solved.
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James Malinchak of www.GetPublicSpeakingJobs.com has delivered over 2,200 motivational presentations at conferences and meetings worldwide. Currently, James owns three business, has authored eight books, and has read and researched over 1,500 books on personal and professional development, making him the top public speaking business coach in the world.
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